![]() ![]() On a phone, the story is somewhat different. On a desktop, the screen is much larger and we have a mouse to help us navigate, scroll, and click easily on text links or buttons, however small they are. ![]() Email is accessed differently on a desktop computer, Samsung Mini, and a digital watch. Both of these are more than good enough reasons for brands to want to make the user experience as easy and intuitive as possible.Ĭhapter 02 So what precise factors determine how an email displays? Device screen sizeįirst and foremost, the main factor that affects how a user views an email is undoubtedly the device type. And the same is true of web search: almost 60% of Internet searches are done on mobiles. Why is it so important for design, both of emails and web pages, to adapt to various devices? Well, this is almost a rhetorical question, but we wanted to add a touch of suspense.Īn article on Email Monday claims 59% of emails sent today are opened on mobile devices, and only 15% are opened on a desktop. For example, avoiding an image being wider than the screen or the user having to increase or reduce the size of text to be able to read it.Īlthough here we'll be talking about email design, this technique can also (and especially) be used for web page design and layout. Responsive email design is not a new online phenomenon, but if you aren’t a designer or don’t work in digital marketing, you might not be quite sure what it is.Ī responsive – also called adaptive – design is a design that adapts and displays properly on screens of various sizes. Chapter 01 What is responsive email design and why is it so important? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |